Let’s start with what is a social bot? A social bot is an automated software that controls a social media account and simulates being a real person. On Twitter, these bots sometimes don’t pretend to be a real person and embrace being a bot, such as the account @I_Find_Planets , an exoplanet bot with the …
Author Archives: raphdesilva
The Four C’s of IMC – ‘Just Do It’
So what is IMC and the four C’s? Simply, Integrated Marketing Communications (IMC) is the integration of all the promotional tools, so that they work together in harmony. Pickton and Broderick postulate that to most effectively implement an IMC strategy there are four C’s required: Coherence: Messages must be logically connected all channels Consistency: Communication …
Big Data – Helpful or Dangerous?
Big data are datasets thats size exceeds the capabilities of typical database software tools that capture, store, manage and analyse data. With extremely vast quantities of data being generated every day (approximately 2, 500, 000 terabytes) that will only continue to grow, the crucial factor is what can be analysed from the data to create …
The Secret to going Viral
First you need to know what viral means. The term referring to content that is quickly and widely spread or popularised especially by means of social media. So how do certain videos or memes become rapidly popularised? Every aspiring influencer and every business wants to know this answer too. I’m about to give you not …
Freemium – They’ve got us all hooked
Everyone loves free things. There’s no downside, you can try it, taste it, play it and ultimately if you don’t like it, you’ve lost no money. Sometimes the only reason why we try something at all is because it is free. I’m no stranger to this, knowing damn well that I tactically signed up for …
About this blog
This blog is a learning space for digital marketing. The blog posts’ are intended to educate readers, whilst creating a safe and open discussion space for readers to interact and share their thoughts. See the latest posts below!
Raph's Blog 