Raph’s Blog

This blog is a learning space for digital marketing. The blog posts’ are intended to educate readers, whilst creating a safe and open discussion space for readers to interact and share their thoughts. See the latest posts below!

Let’s start with what is a social bot? A social bot is an automated software that controls a social media account and simulates being a real person. On Twitter, these bots sometimes don’t pretend to be a real person and embrace being a bot, such as the account @I_Find_Planets , an exoplanet bot with the… Read more

So what is IMC and the four C’s? Simply, Integrated Marketing Communications (IMC) is the integration of all the promotional tools, so that they work together in harmony. Pickton and Broderick postulate that to most effectively implement an IMC strategy there are four C’s required: Coherence: Messages must be logically connected all channels Consistency: Communication… Read more